McKenna Boen
marketing, communications, and beyond
Marketing & Comms
Tell Brand Stories Responsibly
A thesis project realized as a guide for mission-driven brands — a dissection of the intersection between corporate success, storytelling, and impact.
Marketing & Comms
Strategically Launch New Products
Recommendations for Clif Bar new product strategies using the 4P’s framework — pricing, placement, promotion & product
Research
Create Equitable Futures
Research and recommendations directly pertaining to gender equity in business.
Findings were used to inform prospective students and recruiting practices.
Creative
Build Self-Efficacy
A guidebook to self-efficacy, inspired by Bandura’s 1997 writings on self-efficacy as the exercise of control
Creative
Read a New Perspective: Being a "Girl"
A poetic storybook designed to highlight the sometimes scary realities of being a girl
Hi, I’m McKenna.
When I took Gallup’s Strength Finders and got achiever, competition, and strategic as my top three, my family (mom, dad, two brothers) said “yeah, duh.”
They laughed knowingly when I graduated with a BA in three years while running NCAA track and working, and again when I completed two Masters before my 25th birthday on a full tuition scholarship.
I’ve always been a “full-send” type of person. I write a vision statement for myself every year. I think all work is important work. But most importantly: I believe in a better future for all — so it’s always worth giving everything I’ve got.
DON’T JUST TAKE IT FROM ME…
“I witnessed McKenna’s originality of thought as well as her willingness to explore new epistemologies in participatory settings; both of these demonstrate McKenna’s unique aptitude for and her deep commitment to conducting inspired work with real-world impact.“
“Enthusiasm, originality, and hard work are what come to mind when I consider my time working on various projects with McKenna. She is also incredibly thoughtful in her work, ensuring that her actions and projects are equitable, responsible, and help to champion others in impactful ways.“
“McKenna has consistently distinguished herself by her high standards, energetic work ethic and creative eye. She makes every project better, removing any obstacles for the target audience and refining the core idea. If I could work with McKenna for the rest of my career, I would.“